Sustainability Sunday: Why Do Companies Greenwash?
"Green" products have increased 73% since 2009, but more than 95% of products are guilty of greenwashing. But why is that?
Greenwashing makes companies appear more environmentally friendly than they actually are. Eco-friendly products are in high demand right now, and if businesses want to make money, they need to make products that match that demand.
Consumers want to buy products that will lessen their carbon footprint, so if companies market their products as doing such, consumers will buy them. Appearing ethical will drive their profits up, and their consumers will be happy. As long as this is the case, companies will not change their practices.