• Todd Petrella

Level UP To The Moon And Back




For our post this week, I want to introduce our Level UP social entrepreneurship curriculum and the limited-edition cloth sticker that the students designed. See the new design for yourself in our shop right here, only available for a limited time until May 16th! From each unit sold, we donate $2.25 to Big Brothers Big Sisters of Delaware, UP Cycle Design’s new nonprofit partner! The students set a goal to raise $200 (selling 90 units), so don’t miss out on the opportunity to support Delaware youth and their fundraising goal!






Let’s start with Level UP. As mentioned above, Level UP is an 8 week program designed to teach high school students of all grade levels social entrepreneurship skills. The program was started by Sierra and Michelle (check out the first part of their story here) out of the University of Delaware’s Summer Founders program. The first two cohorts have been with students from The Warehouse (a space for teens, by teens in Wilmington, Delaware). A full, detailed description of the curriculum and what to expect over the course of its 8 weeks will be the focus of another post, but for now, I wanted to at least introduce it to give the new design some context.



And speaking of the new design, it was concocted in the minds of Level UP’s second cohort, a mix of 40 brilliant high schoolers. To start out their social entrepreneurship journey, they began by researching several different non-profits that they wanted to support. After much discussion, they narrowed down their focus to Big Brothers Big Sisters of Delaware, an organization that provides and connects mentors (a big brother or big sister, get it?) to developing youth in order to help them navigate the many challenges of today’s world. For more information about them, visit their page here!


After deciding on Big Brothers Big Sisters, the cohort came up with this concept: promoting “Unity to the Moon and Back”! I really like this concept, because we could all use some unity in our lives, especially in this day and age. From there, the students began to learn about and work on prototyping, upcycling, and launching a marketing campaign, and even set a goal of raising $200 to donate to 3BS (my chosen acronym).


The initial design was drawn by Riciah H., a high school junior. The students all pitched in and helped the design go through several renditions, before UP Cycle Design’s very own Michelle finalized the design to prepare it for production. Check out the progress of the design through the images below:




Remember, the design is only available until May 16th, so grab this limited-edition design now! Stay updated and get behind-the-scenes content through our Instagram (@up.cycle.design), and help our students reach their goal!



18 views0 comments

Recent Posts

See All